We are seeking an experienced performance marketer with proficient digital marketing knowledge to execute digital media buy activities.
Your primary objective will be to ensure that campaigns launched are cost effective and generating substantial returns to the organisation.
In this role, you will need to possess strong critical thinking abilities and leverage on your expertise to optimise multiple campaigns simultaneously, at the same time managing cost allocation to achieve maximum impact.
If you possess a deep understanding of the current digital media buying landscape, we are eager to meet you.
Responsibilities
* Help identify and target new campaigns to increase team revenue
* Optimise campaign pricing, targeting and zones for higher returns
* Schedule and adjust campaigns when needed
* Experiment with new digital ad platforms and channels
* Ensure ads are compliant and displayed appropriately
* Monitor costs and return on investment (ROI)
* Work cooperatively with various stakeholders to identify and enhance media buying capicity
* Daily reporting on the efficacy of campaigns
Requirements and skills
* Working knowledge of digital advertising platforms in the market, most importantly Google Ads
* Experienced in managing ad spend budgets of up to MYR120,000 yearly
* Acquainted with media-buying, planning and research
* Up to date with the latest advertising and media trends
* Organizational and multitasking abilities
* Attention to detail
* Critical thinking skills
* Proficient in English
* 2 years' experience in related Digital Marketing Field
* Diploma or bachelor's Graduate